The History of the Air Jordan 1

It was after Michael Jordan’s rookie season in the NBA.The Air 1 design was simple and consistent with other basketball shoes of the era.

Jordan 1 lacked the sophisticated technology that the Jordan Brand would be known for with later installments.

NIKE was dedicated to giving Michael Jordan his own shoe and brand to grow with.

The business of the Jordan 1

Michael Jordan signed an endorsement contract with NIKE for $2.5 million his rookie year.

That looks like clearance aisle pricing today,but then ,many felt Jordan, an underdog who didn’t deserve the big contract.

When sneakerheads think of the Jordan 1 and coloring, they usually first think of the Jordan 1s “Banned” .The Banned also known as the “BRED” ,featured a black ,red,and white coloring, the shoe received that Banned nickname because everything Jordan laced them up,he was charged $5,000 per game.

The Air 1 Legacy

Every great story must have an opening chapter. For the legend of Jordan Brand,its first chapter is the Air Jordan 1 .The simplicity of the shoe in many ways even more poetic and fitting as a first chapter. The Air Jordan 1 is literally the one that started it all.

-culture techs 2023